Where better brands are built

Branding in Venture Capital

Interview with Claire Bisson and Guy Laroche, Fondaction

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1 WHO ARE WE?

We’re in the business of building strategic assets.

We believe that brands are strategic levers. They help foster growth, attract customers and talent, increase profitability and contribute to an organization’s long-term success.

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2 OUR TEAM
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3 OUR PROJECTS

Launched in January 2021, the response to the new brand was overwhelmingly positive. “It is clearly contributing to positioning CellCarta as the global partner of choice for precision medicine.

When a New Identity Acts as a Strong Lever for Merging Companies

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TELUS Health has been working for over 30 years with governmental authorities, health care professionals, benefits providers and other partners in their communities with the aim of leveraging technology to improve the health experience of Canadians.

Shaping the Future of Health Care

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The redesign of Villaggio presented the quintessential challenge of packaging mandates.

A Classic Package Design Challenge

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Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO, Robert Mercure, in September 2018, the Palais has positioned itself as a veritable “vector of Montreal’s creativity” by building promising partnerships and innovative initiatives.

Reinvent Yourself

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4 OUR CLIENTS
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5 OUR SERVICES

A passion for doing things right

A passion for people. A passion for brands and organizations. A passion for our trade. And a consuming passion for a good challenge.

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